Monday, May 10, 2010

Information Display Board at Sai Kung















It is the worst information display board made by Hong Kong Tourist Board (香港旅遊發展局) I have ever seen.

Let us see how bad this board displays:

[1] The introduction of Sai Kung Town is printed on the left steel bar supporting the board in three languages – Chinese, English and Japanese, but the characters are too tiny for tourists to read.

[2] The map is too simple and rough with no details. The streets and houses are not distinct and difficult for tourists to distinguish them. For comparison, the map at the bottom is extracted from a local atlas. The streets with street numbers and the shapes of houses or buildings are clearly shown. The locations of mini-bus and taxi stations and bus terminus (with bus numbers) are obvious.

[3] There is no indication where seafood restaurants lie on the information board, so tourists have to find out where they are, whereas the map from atlas indicates the names of the restaurants on the Sai Kung Waterfront Promenade. What a big difference!

[4] Places like Sai Kung Tang Shiu Kin Sports Ground are indicated in numbers only. Every time tourists have to look up and down to find out what these places are called.

[5] The photos of sight-seeing spots of Sai Kung shown on the board are out-dated and vague. They lack of attraction to tourists. I don’t know why other new photos cannot replace them.

[6] The outskirt map of Sai Kung is even worse because the shapes of land are not a percent clear. They are like patches of green against those of blue.

[7] The “logo” in promoting Hong Kong as Asia’s World City looks like a combination of a short dragon, fire and fur. I myself don’t find this logo beautiful. How much do you think the cost of making this “logo”? The answer is several millions of Hong Kong dollars. Do you think the money is really worth for that?

1 comment:

Ho Keung and Yin Ping said...

We totally agree with you that this logo has no beauty at all.

Talking about wasting money, our present governments, whether federal or state, are spectacularly good at this, making the country more and more into debt with no real benefit. Alternatively, any good intentional spending is corrupted in any possible way.