Monday, June 27, 2011

New wave of Advertisements

The new wave of advertisements of Vitasoy is again cartoons. This self-advertised method is rare. Not a single cent is spent on other media such as TV, radios or newspapers, so it is money-saving. Attractions come from the cartoons. People may take a few seconds in seeing what the cartoons are about.

The idea of advertising the products of a company in this way is good, but the messages conveyed or the language used may down-grade the products.

Here I find the language used not appropriate:
[1] 開趴地=開party
[2] 喇喂
[3] 游乾水=打麻雀

The so-called “happy moments” or “studying moments” are not convincing at all.

I believe the designers of these advertisements are not professional. Vitasoy company should employ better designers to advertise its products.