

Let us study Toblerone chocolate closely from Wikipedia:
Toblerone is a chocolate bar made by Kraft Foods Switzerland. It is best known for its triangular chunks (representing the Matterhorn in the Swiss Alps), its distinctive packaging, its prism shape (triangular prism or pentahedron) and its ubiquity in airport duty-free shops.
Toblerone was created by Theodor Tobler and Emil Baumann in Bern, Switzerland in 1908. They developed a unique milk chocolate including nougat, almonds and honey with a distinctive triangular shape. The product's name is a portmanteau combining Tobler's name with the Italian word torrone (a type of nougat). The image of a bear is hidden in the Matterhorn mountain symbolizing the town of its origin.
In 1932 Tobler made the first filled bars of chocolate, the Tobler-O-rum.
Since the 1970s, other versions of the Toblerone have been produced. These include:
[A] plain chocolate - (dark chocolate) in a green or black wrapper
[B] white chocolate - in a white wrapper
[C] Snow-Capped - editions with white chocolate peaks (also in a white/silver wrapper)
[D] Filled editions - milk chocolate with a white chocolate centre (blue wrapper)
[E] OneByOne - individually wrapped triangular chunks
[F] Toblerone Pralinés - released in 1997, a single peaked version in the distinctive yellow packaging[5]
[G] Fruit and Nut - in 2007 with a half purple cardboard box
[H] Honeycomb crisp - with a half white box with honeycomb pieces pictured on it
[I] Berner Bär - 500g milk chocolate bar, with a relief portrait of the Bernese Bear and the Coat of arms of Berne on its face. The only non-triangular Toblerone.
The special message on the advertisement tells us that Toblerone has new products of “OneByOne”, breaking away the old image of a teeth-like bar. The chocolate comes in individuals and tastes.
The five different tastes are:
(1) The Milk One
(2) The Dark One
(3) The White One
(4) The Snow-topped One
(5) The Praline One
The advertisement says: 5 MORE REASONS TO SHARE.
Do you agree?
1 comment:
We agree it is a nice chocolate. At the end of the day, we think the new promotion may be a clever way by the company to try to survive at this calorie sensitive era.
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